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The Multiverse Primary Function: Nzira Yekutanga Yekupinda naHong Kong Trade Development Council

Dhizaini The Multiverse Primary Function: Nzira Yekutanga Yekupinda naHong Kong Trade Development Council ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheChiitiko neMisangano.


SirivhaChiitiko· 2021

The Multiverse Primary Function: Nzira Yekutanga Yekupinda

na Hong Kong Trade Development Council

Mutengi: Hong Kong Trade Development Council

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheChiitiko

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Nezvekwa The Multiverse Primary Function: Nzira Yekutanga Yekupinda

Book Text: The Multiverse inzira yekutanga yekupinda yakagadzirirwa imba yechiratidziro chemawachi nemawachi makuru muHong Kong. Nzira iyi ine masikwea mita 745 uye inotungamira vashanyi kumabhuti emawachi ane zita rakakurumbira. Musuwo wakatenderera une magirazi anoratidzira unoratidza nzira huru. Mukati, kune LED waterfall yakajeka yakareba mita 5 ine mfananidzo yakarembera pamusoro yakaratidzira, iyo yakamira pakati. Masuwo ane dingindira anotungamira kunzvimbo ina nekwekumbozorora. Madziro akavakwa nemafuremu earuminiyamu anogona kushandiswazve akapfekedzwa mifananidzo yevinyl nemapaneri anoratidzira. Pfungwa isingaonekwe inoratidza kutarisa kwekusika kwemugadziri wemawachi weunyanzvi anofungidzirwa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne The Multiverse Primary Function: Nzira Yekutanga Yekupinda, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. The Multiverse Primary Function: Nzira Yekutanga Yekupinda inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Multiverse Primary Function: Nzira Yekutanga Yekupinda chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana
The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Kukura & Kupakiwa
The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Matagi
Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Tekinoroji Yekugadzira
The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Changamire yeDhizaini
The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Tsvakurudzo
Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Chikurudziro
Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Nguva yePurojekiti
The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Mafambiro eBasa
To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Mapetenzi
Copyrights belong to Hong Kong Trade Development Council, 2019
Nhengo dzeTimu
Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Thomas Choi
Janet Chu
Jacob Lee
Zvikwereti zveMifananidzo
Hong Kong Trade Development Council

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