Anta Kugadzirwa Kwemukati meHofisi naOatson Interior Design

Dhizaini Anta Kugadzirwa Kwemukati meHofisi naOatson Interior Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

BronziMukati· 2021

Anta Kugadzirwa Kwemukati meHofisi

na Oatson Interior Design

Mutengi: Oatson Interior Design

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheMukati

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Nezvekwa Anta Kugadzirwa Kwemukati meHofisi

Anta ndiko kugadzirwa kwemukati mehofisi huru yekambani inogadzira zvipfeko zvemitambo iri muShanghai, China. Furativhi rimwe nerimwe kubva pane rechipiri kusvika pane rechishanu rakatsaurirwa kubhurendi rimwe rezvakawanda zveboka iri. Chikamu chefurativhi repasi chine denga rakareba mamita masere uye sikirini huru yeLED inoonekwa kubva panze. Mitsara yakati tsvinyu yerudova, mifananidzo yevatambi yakachena, uye chimiro chetsamba tsvuku yebhurendi zvinoumba nzvimbo yekupinda. Nzvimbo yekuzorora tsvuku uye furo yebhuruu zvinotevera mavara ezvibhurendi zviviri. Zvinhu zvekupedzesa zvinosanganisira pendi yehwendefa yealuminium, mapuranga eoak, mabhu, uye granite.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Anta Kugadzirwa Kwemukati meHofisi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Anta Kugadzirwa Kwemukati meHofisi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Anta Kugadzirwa Kwemukati meHofisi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Kukura & Kupakiwa: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Matagi: interior design, workplace, brand, modern, international
Tekinoroji Yekugadzira: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Changamire yeDhizaini: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Tsvakurudzo: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Chikurudziro: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Nguva yePurojekiti: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Mafambiro eBasa: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Nhengo dzeTimu: Chief designer: Yan Deng
Chief designer: Jia Rong