Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe naZhaoxin Zhu and Dongyan Ruan

Dhizaini Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe naZhaoxin Zhu and Dongyan Ruan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2021

Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe

na Zhaoxin Zhu and Dongyan Ruan

Mutengi: Jiangsu Yanghe Distillery Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Simbisa Mamiriro eMubairo we#110714

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe

Bhuku Rinoti: Yanghe Personal Letters Baijiu ipepara rehomwe yedoro rechiChina rinogadzirwa muSuqian, dunhu reJiangsu, nzvimbo inozivikanwa nekugadzira doro. Dhizaini iyi inoratidza tsika yekunyora yevanyori veChina mumavara akanyorwa nemaoko sematsamba, uye mepu yemuno inoratidza nzizi, matiba nemapani anokomberedza kambani inogadzira doro iri. Bhodhoro racho rakagadzirwa nedhaka rine ruvara rwakachena rusina kupenya, uye chivharo chebhodhoro chinogona kushandiswawo semukombe wekunwira. Bhokisi rekunze rakagadzirwa nepepa rakasimba risingakuvadzi mamiriro ekunze rakaputirwa nefukidziro yepepa, uye bhokisi rinovhurika nyore nyore.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yanghe Personal Letters Baijiu Basic Function: Pepara reHomwe inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Kukura & Kupakiwa: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Matagi: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Tekinoroji Yekugadzira: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Changamire yeDhizaini: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Tsvakurudzo: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Chikurudziro: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Nguva yePurojekiti: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Mafambiro eBasa: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Nhengo dzeTimu: Designer: Dongyan Ruan
Zvikwereti zveMifananidzo: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.