Liu Fangling Basic Rekisadhishi Yakachekwa naPufine Advertising Ltd. Co.

Dhizaini Liu Fangling Basic Rekisadhishi Yakachekwa naPufine Advertising Ltd. Co. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2021

Liu Fangling Basic Rekisadhishi Yakachekwa

na Pufine Advertising Ltd. Co.

Mutengi: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

15,206

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#111775

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Liu Fangling Basic Rekisadhishi Yakachekwa

Liu Fangling ndeye dhizaini yepakiti yebhokisi representi reredhishi rakachekwa. Bhokisi rekunze rakashongedzwa nemufananidzo wamai nemwanasikana vachidyara redhishi mumakomo, nyaya inobatanidza chigadzirwa nevanhu vanochigadzira. Bhokisi remukati rakagadzirwa serevha yeredhishi, richiyeuchidza nguva iyo redhishi rinodhonzwa kubva pasi. Pakiti yekunze yakagadzirwa nebepa, saka inogona kudzoserwa uye inoparara zvakasikirwa. Chikamu chega chega chakanamirwa mukachipu kepepa reanoridhiyamu rakareruka, rakachena uye riri nyore kutakura. Pashure pekushandiswa, bhokisi rakaumbwa seredhishi rinogona kuchengeta zvinhu zvidiki.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Liu Fangling Basic Rekisadhishi Yakachekwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Liu Fangling Basic Rekisadhishi Yakachekwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Liu Fangling Basic Rekisadhishi Yakachekwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Kukura & Kupakiwa: 100 mlx6 pot; Outer box size: 350X140X65mm
Matagi: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Tekinoroji Yekugadzira: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Changamire yeDhizaini: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Tsvakurudzo: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Chikurudziro: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Nguva yePurojekiti: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Mafambiro eBasa: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Nhengo dzeTimu: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai