Kum-Kum Kurongedza Kwemvura naBackbone Branding

Dhizaini Kum-Kum Kurongedza Kwemvura naBackbone Branding ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2021

Kum-Kum Kurongedza Kwemvura

na Backbone Branding

Mutengi: Backbone Branding

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Kum-Kum Kurongedza Kwemvura

Bhodhoro rine symmetrical madonhwe pamativi aro mana, maviri akatarisa kumusoro uye maviri akatarisa pasi, ayo anoumba chimiro chemvura mukusimbisa kwayo kusimba. Kana iri iyo label uye logo, Backbone Branding yakagadzira musanganiswa wezita uye bhodhoro rakazadzwa, iro rinoratidza pachena uye plastiki yemvura musimba rayo. Iyo yebhuruu tint yekumashure label inosanganiswa zvine hukasha nebhodhoro uye, nekuda kwekudzoreredza kwechiedza kuburikidza nemvura, inoita kuti bhodhoro rionekwe, uye brand's white logo pane inoonekera label inobuda pachena nekuda kweblue-tinted. back label.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Kum-Kum Kurongedza Kwemvura, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Kum-Kum Kurongedza Kwemvura inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Kum-Kum Kurongedza Kwemvura inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Kukura & Kupakiwa: Width 65mm x Depth 55mm x Height 320mm
Matagi: water, transparency, minimalism, structure, packaging, design, dynamics
Tekinoroji Yekugadzira: PET bottle
Transparent label
Changamire yeDhizaini: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Tsvakurudzo: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Chikurudziro: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Nguva yePurojekiti: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Mafambiro eBasa: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Nhengo dzeTimu: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Zvikwereti zveMifananidzo: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion