Beltur Go Basikitiro Rekuchengetedza Zvokudya naMusa Celik

Dhizaini Beltur Go Basikitiro Rekuchengetedza Zvokudya naMusa Celik ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2021

Beltur Go Basikitiro Rekuchengetedza Zvokudya

na Musa Celik

Mutengi: Beltur

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Beltur Go Basikitiro Rekuchengetedza Zvokudya

Beltur Go ipakiji yezvokudya nezvinwiwa yakagadzirirwa kushandiswa mumapaki makuru emumaguta. Bhokisi rezvokudya rinogona kuiswa pamusoro pemukombe wechinwiwa, uye chidhinha chinopfuura nomukati mebhokisi, saka zvokudya nezvinwiwa zvinobatwa neruoko rumwe chete. Nzvimbo diki dzakapetwa pabhokisi dzinogona kuvhurwa kuti dzichengetedze masosi. Bhokisi rezvokudya rinogonawo kushandiswa rega, neforogo yakaiswa pamusoro paro. Zvikamu zvose zvinogadzirwa nebepa reBristol rine huremu hwemagiramu mazana matatu nemakumi mashanu rine kudhindwa kweoffset, uye bepa rinotsiva pulasitiki kuti kuderedze marara epulasitiki. Piki yega yega inosvika yakatetepa kuti ichengetedzeke uye itakurwe zvakareruka.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Beltur Go Basikitiro Rekuchengetedza Zvokudya, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Beltur Go Basikitiro Rekuchengetedza Zvokudya inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Beltur Go Basikitiro Rekuchengetedza Zvokudya inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Kukura & Kupakiwa: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Matagi: Snack, Take Away, Food Box, On The Go
Tekinoroji Yekugadzira: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Changamire yeDhizaini: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Tsvakurudzo: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Chikurudziro: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Nguva yePurojekiti: The project took place between June 2020 and August 2020 in Istanbul.
Mafambiro eBasa: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Nhengo dzeTimu: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Zvikwereti zveMifananidzo: All photos taken by Musa Çelik.