Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba naGenki Forest

Dhizaini Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba naGenki Forest ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba

na Genki Forest

Mutengi: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba

Alienergy ipakeja yechinwiwa chesimba chisina shuga. Dhizaini iyi inoshandisa gaba retsvedu rearuminiyamu rine hupamhi hwe58 mm, kudzika kwe58 mm uye hurefu hwe142 mm, richibata 330 ml. Aruminiyamu yakasarudzwa nekuti inogona kudzokororwa uye kushandiswazve zvakanaka. Chimiro chealien, chakadhirowewa sekuwedzera kwerogo yebrand, chinoumba mufananidzo mukuru uye chinodzokororwa mumhando dzese dzechigadzirwa. Ruvara rwakachena, mitsara yakatwasuka, michero yejometiri uye zvimwe zvinopenya semetaro zvinopa gaba iri kuvapo kwakasimba pashelufu. Chimiro cheruzivo chinoratidza fomura isina shuga.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Alienergy Energy Drink Primary Function: Kupakeja kweChinwiwa cheSimba chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Kukura & Kupakiwa: Width 58mm x Depth 58mm x Height 142mm
Matagi: Branding, Packaging, Can, 3D, Energy drink
Tekinoroji Yekugadzira: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Changamire yeDhizaini: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Tsvakurudzo: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Chikurudziro: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Nguva yePurojekiti: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Mafambiro eBasa: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Mapetenzi: Label Patent:202030509836.0 , 2020, China.
Nhengo dzeTimu: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Zvikwereti zveMifananidzo: Creator: Gang Wang