Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka naWen Liu, HenHong Yang and Weijie Kang

Dhizaini Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka naWen Liu, HenHong Yang and Weijie Kang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2021

Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka

na Wen Liu, HenHong Yang and Weijie Kang

Mutengi: Jiangxi Lidu Liquor Industry Co.ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka

Zvinyorwa: Lidugaoliang Baijiu ndiyo dhizaini yekapaketi yedoro rinobikwa muChina rinonzi baijiu. Bhodhoro rine chimiro chakati zvakatasva-tasva uye chine mufananidzo wakavezwa wechirimwa che-sorghum. Chivharo chakatenderera nedenderedzwa riri pabhokisi rekunze zvakavakirwa pahari dzeYuan Dynasty, iyo nguva yakatanga kubikwa doro iri. Rebhero rakarerekera rakagadzirwa neganda. Bhokisi rekunze rinosanganisa ganda nesimbi uye rinovhurwa nekutenderedza dhisiki yakatenderera. Ruvara rwerugreen rwakadzikiswa kuti rukwane chigadzirwa chepamusoro-soro. Kapaketi inoyera 120 mm paupamhi, 120 mm pakudzika uye 330 mm pakureba.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Lidugaoliang Baijiu Basic Function: Kapaketi yeZvinwiwa Zvinodhaka inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Kukura & Kupakiwa: Width 120mm* Depth 120mm* Height 330mm
Matagi: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Tekinoroji Yekugadzira: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Changamire yeDhizaini: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Tsvakurudzo: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Chikurudziro: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Nguva yePurojekiti: 2019.08-Now Shenzhen, China
Mafambiro eBasa: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Nhengo dzeTimu: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang