Baltija Chocolate Collection Primary Function: Kupakika Kweswiti naBold Brands

Dhizaini Baltija Chocolate Collection Primary Function: Kupakika Kweswiti naBold Brands ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2021

Baltija Chocolate Collection Primary Function: Kupakika Kweswiti

na Bold Brands

Mutengi: Bold Brands

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Baltija Chocolate Collection Primary Function: Kupakika Kweswiti

Baltija ipakeji seti yekuunganidzwa kwechokoreti kunotengeswa mudunhu reBaltic. Zita rinobva mushoko rechiLithuania rinoreva Gungwa reBaltic, iro rakakurudzira dhizaini iyi. Chiedza chekumhenderekedzo yegungwa nemufananidzo wegungwa zvakadhirowewa muchimiro chekare cheVictorian, nemhando dzemafungu anoratidza kufamba kwemvura. Hapana zviratidzo zvenyika zvinoshandiswa, saka pakeji inomiririra dunhu rese pane nyika imwe chete. Ruvara rweblue rwakadzama rwakasvibirira runowedzera chitarisiko chakanaka. Mabhokisi nemaenvelopu akagadzirwa nebepa, akadhindwa neoffset, uye akapedziswa nematte varnish uye zvidimbu zvefoyili yemhangura.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Baltija Chocolate Collection Primary Function: Kupakika Kweswiti, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Baltija Chocolate Collection Primary Function: Kupakika Kweswiti inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Baltija Chocolate Collection Primary Function: Kupakika Kweswiti chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Kukura & Kupakiwa: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Matagi: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Tekinoroji Yekugadzira: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Changamire yeDhizaini: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Tsvakurudzo: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Chikurudziro: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Nguva yePurojekiti: This project started in January 2020 February and finished 2020 May
Mafambiro eBasa: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Nhengo dzeTimu: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Zvikwereti zveMifananidzo: Photography: Motiejus Gaigalas, Zydrunas Slajus