Sienna Monroe Mushonga Wekushongedza naRicci Williams

Dhizaini Sienna Monroe Mushonga Wekushongedza naRicci Williams ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2021

Sienna Monroe Mushonga Wekushongedza

na Ricci Williams

Mutengi: Summerhouse Collective

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Sienna Monroe Mushonga Wekushongedza

Sienna Monroe ndiyo mucherechedzo webhurendi uye mapfungwa ekurongedza emitengo yezvigadzirwa zvinobva mumiti, zvisingashandisi zvipenyu mukuedza (cruelty-free). Bhokisi rechipo rinoshandawo sebhokisi rekutumira mitengo yakatengwa online, izvo zvinoderedza marara. Bhokisi rinogadzirwa nekabhodhi rakagadziridzwa (recycled) risina kufukidzwa uye rinoparara (compostable), rakadhindwa neinki dzemiriwo. Mabhodhoro anogadzirwa negirazi, chinhu chinogona kugadziridzwa kakawanda, uye machira anoshandisa pepa remarara evatengi (post-consumer waste paper). Chimiro chakadhindwa chemasikirwo chinopfavisa mavara makuru anoshamisa. Kurongedzwa uku kwakagadzirirwa kuti kuchengetwe uye kushandiswezve mushure mekunge chigadzirwa chapera.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Sienna Monroe Mushonga Wekushongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Sienna Monroe Mushonga Wekushongedza inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Sienna Monroe Mushonga Wekushongedza inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Kukura & Kupakiwa: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Matagi: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tekinoroji Yekugadzira: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Changamire yeDhizaini: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Tsvakurudzo: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Chikurudziro: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Nguva yePurojekiti: The project was completed in Los Angeles during the summer of 2020.
Mafambiro eBasa: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.