Dhizaini Ying Hua Qing Su Kurongedza naJin Zhang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Ying Hua Qing Su Kurongedza

na Jin Zhang

Mutengi: Ying Hua Qing Su

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Nezvekwa Ying Hua Qing Su Kurongedza

Kumberi kwebhokisi rezvipo kwakafukidzwa nemaruva echerry, anoenderana nezvivakwa zvenzvimbo muWuhan, zvichiratidza simba rechirimo uye hunhu hwenzvimbo. Iyo yekumedza ine tsamba yerudo inopa mufananidzo manzwiro erudo, vatambi muma1990s vanowedzera manzwiro eretro, vachiratidza hunhu hwemakore ekare ehunyanzvi hwemhando. Iyo yemukati bhokisi dhizaini inogona kupetwa zvine hungwaru kuita chimiro checherry ruva, iyo inofanana nebhuruu pasi bhokisi redziva, ichigadzira yekunakisa kunzwa kweCherry Blossom ichiwira padhamu.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Ying Hua Qing Su Kurongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Ying Hua Qing Su Kurongedza inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Ying Hua Qing Su Kurongedza inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Kukura & Kupakiwa: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Matagi: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Tekinoroji Yekugadzira: Coated paper with gray board, hot Blue Gold
Changamire yeDhizaini: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Tsvakurudzo: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Chikurudziro: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Nguva yePurojekiti: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Mafambiro eBasa: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Nhengo dzeTimu: Designer:Jin Zhang
Illustrator:Ru Jun