Durex Fun and Adventure Basikoti reMakondomu naBlackandgold Shanghai

Dhizaini Durex Fun and Adventure Basikoti reMakondomu naBlackandgold Shanghai ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Durex Fun and Adventure Basikoti reMakondomu

na Blackandgold Shanghai

Mutengi: RB & Manon Business

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

15,746

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#126417

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Durex Fun and Adventure Basikoti reMakondomu

Durex Fun and Adventure ndiro dhizaini rebasikoti remakondomu anotengeswa mumusika weChina. Bhokisi rakagadzirwa nebepa uye rine upamhi hwe64 mm, kudzika kwe37 mm uye kureba kwe125 mm. Dhizaini yepikicha inoratidza mabhenefiti eprodhakiti yakafukidzwa nespot UV. Mifananidzo yacho inobva pane mitambo yepixel art, saka mhando iyi inoratidzwa seyakaita sezvinhu zvemutambo pashafu. Vatengi vakawanda muChina vanonzwa kunyara pavanenge vachisarudza makondomu muzvitoro. Mhando yepixel inotsanangura mabhenefiti eprodhakiti nenzira iri nyore, isina mifananidzo inoratidza pachena, uye inobatsira mhando iyi kusiyana neimwe.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Durex Fun and Adventure Basikoti reMakondomu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Durex Fun and Adventure Basikoti reMakondomu inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Durex Fun and Adventure Basikoti reMakondomu inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Durex's new brand idea "Good Sex, Liberated" guides consumers to conquer existing barriers to love. As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. When displayed on shelf, the new Durex Fun and Adventure looks like a range of game merchandise that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.
Kukura & Kupakiwa: Width 64 mm x Depth 37 mm x Height 125 mm
Matagi: graphic design, packaging upgrade, condom, Durex, China market
Tekinoroji Yekugadzira: The box is made of paper and the graphic design for product benefits is coated with Spot UV.
Changamire yeDhizaini: Our goal is to modernize the existing packaging and the main challenge is how packaging can avoid the embarrassment during purchase and explain the product benefits in a fun and distinct way to attract young consumer without being too explicit, i.e. showing a condom on packaging.
Tsvakurudzo: Durex is the world leading condom brand, but it faces fierce competition in China. Starting from consumers, we got the insights from client brief and research report that consumers may feel embarrassed when buying condoms, especially in offline channel. Then, we did the desk research to understand the competitors, and figured out the condom packaging trend in China. We proposed creative direction by combining consumer insight and product benefits during brainstorming.
Chikurudziro: The new packaging is inspired by Pixel Art Game. Given that the majority of Chinese condoms buyers are male who are familiar with video games, a range of pixelated game theme packaging can generate resonance with them and avoid the purchase embarrassment. Besides, the pixel art game is strongly associated with novel and fun experience which is the one Durex tries to offer to consumers.
Nguva yePurojekiti: In 2019, the project started in May and the new packaging was launched to market in December.
Mafambiro eBasa: The pixelated style makes this product range look like game merchandise, which can stand out among the condom shelf. Compared with the leading textured condom brand, the new packaging explains the product benefit in a fun way and won't let consumers feel embarrassed when they are selecting products in front of shelf.
Nhengo dzeTimu: Creative Director: Yang LI
Graphic Designer: Xiao XUE
Account Manager: Yiling JIANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Motion: Sheng WAN
Zvikwereti zveMifananidzo: All photos and video credits to blackandgold Shanghai, 2021.