Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro naYuan Jiang and Chen Song

Dhizaini Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro naYuan Jiang and Chen Song ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SirivhaMukati· 2022

Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro

na Yuan Jiang and Chen Song

Mutengi: SODA Architects

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheMukati

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#128567

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro

Book Text: Fragrance Gallery imukati mechitoro chekutengesa chebrand yemafuta anonhuwira ari muBeijing, inovhara masikweya mita mazana matatu negumi nemana. Nzvimbo iyi yakarongwa segweri rehunyanzvi kwete sechitoro chakajairika. Suo rakavakwa kubva kumabhodhoro emafuta anonhuwira anosvika zviuru zvishanu akadzokororwa, achiumba chimiro chemidhiya chinochinja ruvara masikati neusiku. Muimba huru, chimiro chakakombama chakareba mita makumi maviri chinotakura mifananidzo yedhijitari yemamiriro emafuta anonhuwira nezvinhu zvinotaura nezvenhoroondo nezvinhu zvekutanga. Dhizaini iyi inosanganisa zvinhu zvekuona, ruzha, kunhuwirira nezvekutamba pamwe chete, uye inotungamira vashanyi mune imwe nzira yekufamba yavega.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Fragrance Gallery Primary Function: Kugadzirwa Kwemukati Mechitoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Kukura & Kupakiwa: 314 Square Meters
Matagi: Media space, Media integrated store, Digital installation, Fragrance gallery
Tekinoroji Yekugadzira: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Changamire yeDhizaini: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Tsvakurudzo: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Chikurudziro: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Nguva yePurojekiti: The project started in August 2019 and finished in October 2020 in Beijing.
Mafambiro eBasa: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Nhengo dzeTimu: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Zvikwereti zveMifananidzo: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui