Dhizaini Xi Jiu Hanmi Kupakwa kweDoro naHeng Luo ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2022

Xi Jiu Hanmi Kupakwa kweDoro

na Heng Luo

Mutengi: Laboratory and Hopeful

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Xi Jiu Hanmi Kupakwa kweDoro

Xi Jiu Hanmi idhizaini yekupaka doro reChinese. Bhodhoro racho rinoshandisa chimiro chine makona masere pachinzvimbo chebhodhoro rakatenderera rinowanzozivikanwa. Chimiro chechivharo chakatorwa kubva pashongwe yemuzinda weHan dynasty, uye muviri webhodhoro unotevedzera chishongo cheshanga cheShuang Mao. Pafudzi rebhodhoro pane mifananidzo yemhuka ina tsvene: shato yebhuruu, ingwe chena, shiri tsvuku uye kamba nhema. Bhodhoro rakagadzirwa negirazi repamusoro-soro rakapfapfaidzwa nependi isingapenyi. Bhokisi rakaiswa mifananidzo yakasimudzwa uye rakadhindwa nekupisa muruvara rwutema, goridhe uye tsvuku yakasviba. Dhizaini iyi inoratidza tsika dzedare remambo weHan dynasty.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Xi Jiu Hanmi Kupakwa kweDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Xi Jiu Hanmi Kupakwa kweDoro inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Xi Jiu Hanmi Kupakwa kweDoro inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Kukura & Kupakiwa: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Matagi: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Tekinoroji Yekugadzira: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Changamire yeDhizaini: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Tsvakurudzo: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Chikurudziro: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Nguva yePurojekiti: The project started in September 2020 in Jingdezhen and finished.
Mafambiro eBasa: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Nhengo dzeTimu: Luo Heng