Plant Selected Kupakita Zvinwiwa naBlackandgold Shanghai

Dhizaini Plant Selected Kupakita Zvinwiwa naBlackandgold Shanghai ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Plant Selected Kupakita Zvinwiwa

na Blackandgold Shanghai

Mutengi: Yili Group

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Plant Selected Kupakita Zvinwiwa

Plant Selected ndiro dhizaini rekupakita rezvinwiwa zvinobva mumiti. Chidhikwa ibhodhoro rePET rakafukidzwa nefirimu isingapenyi, rine upamhi hwe60 mm, udzamu hwe60 mm uye hurefu hwe177 mm. Ruvara rwegreen runoshandiswa pachinwiwa chesoya uye blue pachinwiwa cheoat. Zita rechigadzirwa rakanyorwa nemavara makuru echiEnglish emhando yegraffiti, uye mabhinzi esoya nemaoat egoridhe akabatanidzwa mumavara. Background izere neruvara inoumba chikamu chine simba paruvara pachishelufu. Zvakanaka zvechigadzirwa zvakaiswa pasi kuti zvizivise vatengi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Plant Selected Kupakita Zvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Plant Selected Kupakita Zvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Plant Selected Kupakita Zvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Kukura & Kupakiwa: Width 60 mm x Depth 60 mm x Height 177 mm
Matagi: Packaging, plant-based Beverage, plant milk, China
Tekinoroji Yekugadzira: PET bottle covered with Matte film
Changamire yeDhizaini: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Tsvakurudzo: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Chikurudziro: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Nguva yePurojekiti: The project started in September, 2020 and the product is launched in March, 2021
Mafambiro eBasa: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Mapetenzi: All photos and video credits to blackandgold Shanghai, 2022.
Nhengo dzeTimu: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN