Freeze Dried Kupakejwa kweKofi naShanghai Yuanshang Culture Communication Co., Ltd.

Dhizaini Freeze Dried Kupakejwa kweKofi naShanghai Yuanshang Culture Communication Co., Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2022

Freeze Dried Kupakejwa kweKofi

na Shanghai Yuanshang Culture Communication Co., Ltd.

Mutengi: Huzhou Jinnuokang Health Technology Co., Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Freeze Dried Kupakejwa kweKofi

Freeze Dried idhizaini yekupakejwa kwekofi yakagadzirirwa vatengi vechidiki. Kupakejwa uku kunosanganisa chitarisiko chemazuva ano nezvinhu zvetsika dzechinyakare dzeChina. Pfungwa yekuonekwa kwayo yakavakirwa pazvinhu zvishanu zvinoti goridhe, huni, mvura, moto nevhu, uye inoshandisa mavara echinyakare eChina. Gaba guru rinobata magaba maduku akati wandei, saka seti iyi iri nyore kuchengetedza nekutakura. Gaba duku rimwe nerimwe rinogona kuvharwa zvakare, izvo zvinobatsira kudzora huwandu hwekofi inoshandiswa. Rebhuru rekunze rakadhindwa papepa rine coated paper, uye magaba maduku akagadzirwa nepolypropylene.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Freeze Dried Kupakejwa kweKofi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Freeze Dried Kupakejwa kweKofi inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Freeze Dried Kupakejwa kweKofi inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Kukura & Kupakiwa: Diameter 95mm
Height 130mm
Matagi: Ingenious, Quality, Fashion
Tekinoroji Yekugadzira: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Changamire yeDhizaini: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Tsvakurudzo: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Chikurudziro: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Nguva yePurojekiti: The project started in Shanghai in November 2020 and ended in May 2021.
Mafambiro eBasa: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.