Gradient Vodka Soda Basic Function Yekupakita Vodka Soda naMark Rowe and John Eresman

Dhizaini Gradient Vodka Soda Basic Function Yekupakita Vodka Soda naMark Rowe and John Eresman ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Gradient Vodka Soda Basic Function Yekupakita Vodka Soda

na Mark Rowe and John Eresman

Mutengi: Gradient Beverages Corp.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Gradient Vodka Soda Basic Function Yekupakita Vodka Soda

Gradient ndiyo dhizaini yekupakita chikwama chakasanganiswa chezvinwiwa zvevodka soda. Bhokisi rinochengeta michina mitanhatu yakanaka ine 355 mililita, ine simba rekudhaka rinodzikira zvishoma nezvishoma re8, 7, 6, 4, 3 ne2 pesenti pavhoriyamu. Michina yacho inogara mumutsara mumwe chete mukati mebhokisi, uye maitiro edot matrix anochinja kubva pakusvibisa kuenda pakuchena achitevedza mutsara wacho. Mhinza yakatsetseka inovhura bhokisi kubva kudivi rine simba rakawanda ichienda kudivi rine simba shoma, saka michina inotorwa mune iyoyo oda. Kuronga uku kunokurudzira kuzvidzora panguva yemanheru. Kunwiwa kutatu kunopihwa: raspberry lemon, cucumber mint nelime.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Gradient Vodka Soda Basic Function Yekupakita Vodka Soda, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Gradient Vodka Soda Basic Function Yekupakita Vodka Soda inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Gradient Vodka Soda Basic Function Yekupakita Vodka Soda inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Kukura & Kupakiwa: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Matagi: gradient, moderation, vodka soda, seltzer, gradually reducing,
Tekinoroji Yekugadzira: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Changamire yeDhizaini: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Tsvakurudzo: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Chikurudziro: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Nguva yePurojekiti: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Mafambiro eBasa: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Nhengo dzeTimu: Creative Director: John Eresman
Designer: Mark Rowe