Bank of England Kutora Mifananidzo naMatteo Ruisi

Dhizaini Bank of England Kutora Mifananidzo naMatteo Ruisi ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheFotogirafi neKugadzira Mifananidzo.

BronziFotogirafi· 2022

Bank of England Kutora Mifananidzo

na Matteo Ruisi

Mutengi: Bank of England

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheFotogirafi

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Dhizaini

Nezvekwa Bank of England Kutora Mifananidzo

Rimwe rebasa reBhangi reEngland nderekudhinda mapepa emari. Mapepa ePound Sterling yeBritish ane zvinhu zvakasiyana-siyana zvinoaita kuti ave akasiyana. Kutora mifananidzo yemapepa emari kwakaunzwa sechikamu chechirongwa chikuru chekuzivikanwa nemaziso, zvisinei, mapepa emari anogona kudhindwa chete zvichitevera mitemo yakasimba. Mifananidzo, yakatorwa nelenzi ye macro, inoratidza zvinhu zvekuchengetedza, vanhu, uye runako rwedhizaini yavo. Mifananidzo yakaunganidzwa muzvikamu zvitatu: mapoka emapepa emari, zvikamu zvakadzama, uye zvisina chimiro chakajeka.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Bank of England Kutora Mifananidzo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Bank of England Kutora Mifananidzo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Bank of England Kutora Mifananidzo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Kukura & Kupakiwa: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Matagi: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Tekinoroji Yekugadzira: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Changamire yeDhizaini: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Tsvakurudzo: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Chikurudziro: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Nguva yePurojekiti: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Mafambiro eBasa: Images for branded photography can be used on digital and print applications.
Mapetenzi: Bank of England
Nhengo dzeTimu: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Zvikwereti zveMifananidzo: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell