Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini naJie Yang

Dhizaini Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini naJie Yang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2022

Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini

na Jie Yang

Mutengi: Decelent

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini

Bhuku Rinoti: Alpine Sprout ndeye dhizaini yekapasi yetii yegirini inomera mumakomo, inokohwewa muWufeng County, Hubei Province, China. Tii iyi inomera mumakomo akakwirira nemumapako, uye kutanha mashizha acho kwakaoma. Mifananidzo isina kujeka yemakomo akati twasu uye tsamba dzechiChinese dzinoonekwa panze pebhokisi kuti dziratidze mamiriro akaoma emhando yekumera kwacho pamwe nebasa revanhu vanotanha tii iyi. Chimedu chakasimudzwa uye chakadzikira parutivi rwebhokisi chinoyeuchidza nzira yekare yemabhiza-tii (ancient tea horse road). Bhokisi repanze rakagadzirwa nekabhodhi rinoparadzika (degradable cardboard), uye mukati mune bhegi repepa rinoparadzikawo (degradable paper bag) rinochengetedza tii iyi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Alpine Sprout Chirongwa Chikuru: Dhizaini yeKapasi yeTii Yegirini inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Kukura & Kupakiwa: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Matagi: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Tekinoroji Yekugadzira: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Changamire yeDhizaini: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Tsvakurudzo: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Chikurudziro: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Nguva yePurojekiti: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Mafambiro eBasa: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Nhengo dzeTimu: JieYang