Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink naJessica Yang - WeBranding Global

Dhizaini Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink naJessica Yang - WeBranding Global ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink

na Jessica Yang - WeBranding Global

Mutengi: WeBranding Global

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

14,573

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#141987

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink

Rondedzero yeBhuku: Heivy idhizaini yemupoteliro nebrand identity yemitengo yezvinwiwa zveliquid collagen. Mitengo iyi ine zvigadzirwa zvishanu zvinonzi Lullaby, Uplift, Revive, Fortify uye Protect. Bhodhoro rimwe nerimwe rine mavara neanaparani ayo chaiwo anoratidza kunaka kwakasiyana-siyana, asi chimiro chinoshandiswa pamwe chinobatanidza zvose pamwe chete. Zvinwiwa izvi zvinoiswa mumabhodhoro egirazi ane huremu hwe35 ne35 ne107 millimeters, akagadzirwa nezvinhu zvinogona kudzoserwa zvakazara. Chinangwa chedhizaini iyi ndechekupa brand mharidzo yakajeka uye inoenderana yehutano nesimba.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Heivy Chirongo Chikuru: Dhizaini yeMupoteliro weCollagen Drink inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
Kukura & Kupakiwa: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
Matagi: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
Tekinoroji Yekugadzira: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
Changamire yeDhizaini: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
Tsvakurudzo: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
Chikurudziro: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
Nguva yePurojekiti: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
Mafambiro eBasa: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
Nhengo dzeTimu: Creative Director: Jessica Yang
WBG Creative Team