Sky Blue Kupakita Zvinwiwa Zvine Doro naJingzhang Xiao and Dongyan Ruan

Dhizaini Sky Blue Kupakita Zvinwiwa Zvine Doro naJingzhang Xiao and Dongyan Ruan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2023

Sky Blue Kupakita Zvinwiwa Zvine Doro

na Jingzhang Xiao and Dongyan Ruan

Mutengi: Jiangsu Yanghe Distillery Co., Ltd

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#142367

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Sky Blue Kupakita Zvinwiwa Zvine Doro

Sky Blue idhizaini yekupakita doro rekuChina. Bhodhoro rine chimiro chakati serere uye chakarongeka chichibva pa Fibonacci spiral, iyo inopa mwero wakaenzana uye inoita kuti bhodhoro rive nyore kubata nekuvhura. Chivharo chakagadzirwa segomo, chichishandiswa sechiratidzo chechigadzirwa. Maitiro ekupenyesa anochengetedza mamiriro ezvakatipoteredza anopa girazi chiso chakatsetseka uye chakaenzana pamwe nekuderedza kukanganisa mamiriro ezvakatipoteredza. Ruvara rwebhuruu runoyeuchidza ngirozi (aurora). Bhokisi rinoshandisa chimiro chinosanganisira zvinhu zvishanu-muchimwe icho chinosimbisa kudzivirira kubva pakunyepedzera (counterfeiting).

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Sky Blue Kupakita Zvinwiwa Zvine Doro, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Sky Blue Kupakita Zvinwiwa Zvine Doro inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Sky Blue Kupakita Zvinwiwa Zvine Doro inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Kukura & Kupakiwa: 145mm x 108mm x 320mm
Matagi: crafts, Baijiu, spirit, packaging, art
Tekinoroji Yekugadzira: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Changamire yeDhizaini: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Tsvakurudzo: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Chikurudziro: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Nguva yePurojekiti: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Mafambiro eBasa: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Nhengo dzeTimu: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin