Jundao Guiniang Kupakeja kweBaijiu naLiang Chen

Dhizaini Jundao Guiniang Kupakeja kweBaijiu naLiang Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Jundao Guiniang Kupakeja kweBaijiu

na Liang Chen

Mutengi: Shanghai Guijiu Group Co., Limited.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Jundao Guiniang Kupakeja kweBaijiu

Jundao Guiniang idhizaini yekupakeja yedoro reChinese Baijiu repamusoro-soro. Bhodhoro rejira chena rine mativi matanhatu rakashongedzwa nemufananidzo weinki wechinyakare wechiChinese, wakaiswa nekupisa kweenamel. Chiedza chakapfava chemufananidzo uyu chinoratidza makomo nenzizi uye chinoreva nharaunda yezvakasikwa yenzvimbo inogadzirwa doro iri. Maitiro ebronzing anoratidza chimiro chenzvimbo yekwakabva doro iri mumatanho matete. Chivharo chegoridhe chakaumbwa sechisimbiso chemunhu uye chinogona kuchengetwa sechishongo. Dhizaini iyi inoratidza tsika dzechiChinese, kuremekedza zvakasikwa uye kukosha kwetsika dzechinyakare.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Jundao Guiniang Kupakeja kweBaijiu, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Jundao Guiniang Kupakeja kweBaijiu inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Jundao Guiniang Kupakeja kweBaijiu chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Kukura & Kupakiwa: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Matagi: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tekinoroji Yekugadzira: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Changamire yeDhizaini: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Tsvakurudzo: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Chikurudziro: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Nguva yePurojekiti: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Mafambiro eBasa: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Nhengo dzeTimu: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Zvikwereti zveMifananidzo: Creative Director：Chen Liang