Dhizaini Gojaming Kupakejwa kweJusi naQichao An ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2023

Gojaming Kupakejwa kweJusi

na Qichao An

Mutengi: Mornice Brand Design

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Gojaming Kupakejwa kweJusi

Gojaming ndiyo dhizaini yekupakejwa yerudzi rwemajusi emichero akasvinwa achangobva kutsvinwa. Kupakejwa uku kunosanganisira bhodhoro rePET rine rebheru rakanamirwa, rine upamhi hwe70 mm, udzamu hwe35 mm nekureba kwe200 mm. Zvikamu zvechiratidzo cheGojaming zvakawedzerwa uye zvinoshandiswa semufananidzo mukuru wepakeji yose, zvichiumba chimiro chimwe chete chemhando yechigadzirwa. Rudzi urwu rune michero mitatu yakasiyana, uye mumwe nemumwe unopiwa ruvara rwakasiyana runoenderana nemuchero wacho. Mavara nezvikamu zvemichero zvinobatsira vatengi kukurumidza kuziva mhando imwe neimwe.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Gojaming Kupakejwa kweJusi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Gojaming Kupakejwa kweJusi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Gojaming Kupakejwa kweJusi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Kukura & Kupakiwa: Width 70 mm x Depth 35 mm x Height 200 mm
Matagi: Branding, Packaging,Juice,Colorful,Beverage
Tekinoroji Yekugadzira: Label plus PET bottle
Changamire yeDhizaini: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Tsvakurudzo: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Chikurudziro: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Nguva yePurojekiti: The project started in September, 2021
Mafambiro eBasa: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Zvikwereti zveMifananidzo: Designer:Qichao An,2021.