Qinshihuang Cpa Basikoti reDoro naChina Resources Snow Breweries Ltd.

Dhizaini Qinshihuang Cpa Basikoti reDoro naChina Resources Snow Breweries Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Qinshihuang Cpa Basikoti reDoro

na China Resources Snow Breweries Ltd.

Mutengi: China Resources Snow Breweries

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

16,841

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#144566

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Qinshihuang Cpa Basikoti reDoro

Rugwaro rwebhuku: Qinshihuang CPA ndicho chirongwa chekupakita doro rakagadzirwa neumhizha mumhando yeChina Pale Ale. Chimiro chebhodhoro nemutsipa webhodhoro zvinoshandisa zvinhu zvakajairika zvehumambo hweQin, uye chimiro chinoyeuchidza mukombe wejeko unokwazvira makore emhute kubva munguva yeQin neHan. Mureza wakapoteredza mutsipa webhodhoro unoratidza chigadzirwa ichi sechinotangira mhando yeChina Pale Ale. Chinyorwa chiri pakati chinonzi seal script, hunyanzvi hwemavara hwaishandiswa muhumambo hweQin, hunopa chiratidzo chetsika dzekare uye chekare kwazvo. Chirongwa ichi chakagadzirwa sebhodhoro regirazi rine 315 ml uye kena yealuminiyamu ine 550 ml.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Qinshihuang Cpa Basikoti reDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Qinshihuang Cpa Basikoti reDoro inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Qinshihuang Cpa Basikoti reDoro inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Kukura & Kupakiwa: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Matagi: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Tekinoroji Yekugadzira: aluminium can, glass bottle
Changamire yeDhizaini: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Tsvakurudzo: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Chikurudziro: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Nguva yePurojekiti: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Mafambiro eBasa: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Nhengo dzeTimu: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao