Dukang Liquor Kuputirwa kweBhodhoro reDoro naTiger Pan

Dhizaini Dukang Liquor Kuputirwa kweBhodhoro reDoro naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Dukang Liquor Kuputirwa kweBhodhoro reDoro

na Tiger Pan

Mutengi: Luoyang Dukang Wine Group Co., Ltd

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Dukang Liquor Kuputirwa kweBhodhoro reDoro

Dukang Liquor idhizaini yekuputira yedoro reChinese baijiu. Bhodhoro rakaumbwa kubva kumusoro kusvika pasi kuti riumbe chimiro chisina kunyatsojeka chaCao Cao, nyanzvi yehondo nemudetembi wenhoroondo ane nhetembo dzakapa mhando iyi zita rayo. Chivharo chinoyeuchidza ngowani dzevakuru vehurumende venguva yakatevera umambo hweHan, uye muviri webhodhoro wakavezwa senguo refu, izvo zvinopawo kubata kwakasimba. Girazi rinoshandiswa panzvimbo pevhu rakaumbwa (ceramic) rinowanzoshandiswa nedzimwe mhando dzakafanana, saka pamusoro pebhodhoro panowana kupenya nemaumbirwo akanaka. Bhokisi rekunze rakashongedzwa nemufananidzo wevector weLuoyang, guta guru rekare.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Dukang Liquor Kuputirwa kweBhodhoro reDoro, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Dukang Liquor Kuputirwa kweBhodhoro reDoro inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Dukang Liquor Kuputirwa kweBhodhoro reDoro chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Kukura & Kupakiwa: Bottle size: 294mm x 88mm
Matagi: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Tekinoroji Yekugadzira: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Changamire yeDhizaini: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Tsvakurudzo: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Chikurudziro: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Nguva yePurojekiti: The project lasts 4 month, designed in Shenzhen.
Mafambiro eBasa: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Mapetenzi: Tiger Pan
Nhengo dzeTimu: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Zvikwereti zveMifananidzo: Tiger Pan