Yunnan Baiyao Basic Function: Chikwepesi cheMuromo naTiger Pan

Dhizaini Yunnan Baiyao Basic Function: Chikwepesi cheMuromo naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Yunnan Baiyao Basic Function: Chikwepesi cheMuromo

na Tiger Pan

Mutengi: Yunnanbaiyaogroup Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

20,758

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#145832

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Yunnan Baiyao Basic Function: Chikwepesi cheMuromo

Yunnan Baiyao ndiyo dhizaini yechikwepesi chevana chemuromo. Mucherechedzo webhurendi ndiro gore duku revana, rakabva pazita rebhurendi, apo yun rinoreva gore. Mucherechedzo unoratidzwa nezviratidziro zvakasiyana zvechiso kuratidza zera rakasiyana. Mifananidzo yakanyorwa nenzira yekupenda yevana kuti ikwezve mafungiro amai pachitoro. Mabhokisi anokodzera kuiswa zvakarerekera kana zvakatwasuka pashelefu, uye mabhokisi eyestrawberry anosanganiswa kuita mufananidzo mukuru wesitirobheri. Chikwepeso chakagadzirwa neplastiki inonzi PLA, inoparara mumwedzi miviri kusvika gumi.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yunnan Baiyao Basic Function: Chikwepesi cheMuromo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yunnan Baiyao Basic Function: Chikwepesi cheMuromo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yunnan Baiyao Basic Function: Chikwepesi cheMuromo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Kukura & Kupakiwa: Width 46mm x Depth 39mm x Height 159mm
Matagi: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Tekinoroji Yekugadzira: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Changamire yeDhizaini: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Tsvakurudzo: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Chikurudziro: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Nguva yePurojekiti: The project lasts 2 months, designed in Shenzhen
Mafambiro eBasa: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Nhengo dzeTimu: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Zvikwereti zveMifananidzo: Tiger Pan