Favly Petfood Dhizaini Yekurongedza naWolkendieb Design Agency

Dhizaini Favly Petfood Dhizaini Yekurongedza naWolkendieb Design Agency ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2023

Favly Petfood Dhizaini Yekurongedza

na Wolkendieb Design Agency

Mutengi: FAVLY Pet Solutions GmbH

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Favly Petfood Dhizaini Yekurongedza

Favly Petfood inoisa mhando yechigadzirwa, kusimba, uye pfupi-sekete kugadzirwa pamwoyo wemufananidzo wekambani. Wolkendieb dhizaini agency yakabatsira iyo brand kuti iwane yakashinga uye inonakidza yemhando mufananidzo uye inobata maziso zvigadzirwa zvitsva zvekudya kwembwa. Iyo agency yakatarisira kuvandudzwa kwemhando yezvigadzirwa pamwe nekuvhurwa kwewebhusaiti, uye yakaziva zvigadzirwa photoshoot.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Favly Petfood Dhizaini Yekurongedza, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Favly Petfood Dhizaini Yekurongedza inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Favly Petfood Dhizaini Yekurongedza chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
Kukura & Kupakiwa: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
Matagi: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
Tekinoroji Yekugadzira: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
Changamire yeDhizaini: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
Tsvakurudzo: The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
Chikurudziro: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
Nguva yePurojekiti: The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website.
Mafambiro eBasa: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
Mapetenzi: Design Copyright: Wolkendieb Designagentur
Nhengo dzeTimu: Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen
Zvikwereti zveMifananidzo: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur