Dhizaini Ancora Brand Identity naKeiichiro Yanagi - Harajuku Design Inc. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

PulatinamuGirafiki· 2023

Ancora Brand Identity

na Keiichiro Yanagi - Harajuku Design Inc.

Mutengi: Harajuku Design Inc.

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Ancora Brand Identity

Ancora ichitoro chemhando chinotengesa zvinyoreso zvinyoreso uye stationaries. Mazuva ano, digitalization uye ruzivo uye teknolojia yekukurukurirana zvave zvichifambira mberi nekukurumidza. Kune rumwe rutivi, Ancora inotarisa pakumutsiridza kweanalogi mu-munhu kutaurirana. Ancora anoongororazve aya manyorerwo ayo nzira yavo yekunyora, kudhonza kubva pamoyo inopa mufaro uyo unopawo chiitiko chakakosha senge customizable tsime zvinyoreso zvinogona kusanganiswa munzira dzakawanda; uye kusanganisa inki uchishandisa cocktail shaker.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Ancora Brand Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Ancora Brand Identity inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Ancora Brand Identity ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

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Bepa Renhau

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Hunhu Hwakasiyana: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Kukura & Kupakiwa: The size may vary because there are different types of products.
Matagi: Branding
Tekinoroji Yekugadzira: Many materials were used in the creation of the product and package.
Tsvakurudzo: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Chikurudziro: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Nguva yePurojekiti: The store opened in March 2020. Located in Tokyo, Japan.
Mafambiro eBasa: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Nhengo dzeTimu: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa