The Donn Single Malt Irish Whisky naTiago Russo and Katia Martins

Dhizaini The Donn Single Malt Irish Whisky naTiago Russo and Katia Martins ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2023

The Donn Single Malt Irish Whisky

na Tiago Russo and Katia Martins

Mutengi: The Craft Irish Whiskey Co.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa The Donn Single Malt Irish Whisky

Donn anofananidzira gotwe reThe Craft Irish Whisky Co. range; gedhi kune zvakakosha zveiyo brand sechiitiko chekunyudza chakatenderedza ichi kana chero chigadzirwa chinogadzirwa neCIWC. Hapana zvishongedzo zvakasiiwa, hapana zvidiki zvakanyanya. Kubva pakukanganisa, dhizaini yebhodhoro rekutaura, kusvika kune inonyudza yekuona-kuburikidza nebhokisi, mushandisi anogona kuwana chimwe nechimwe chikamu chinogona kunyatso kupa yakakwana whisky chiitiko kune chimwe. Girazi, pipette nematombo, ese akachengetedzwa zvakachengeteka pane suede kutsigirwa kwebhokisi, gadzira yakachengeteka kuratidzwa kwezvishongedzo, zvinopindirana nekubata kwakapfava kwedehwe rondedzero.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne The Donn Single Malt Irish Whisky, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. The Donn Single Malt Irish Whisky inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. The Donn Single Malt Irish Whisky inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Kukura & Kupakiwa: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Matagi: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Tekinoroji Yekugadzira: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Changamire yeDhizaini: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Tsvakurudzo: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Chikurudziro: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Nguva yePurojekiti: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Mafambiro eBasa: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Nhengo dzeTimu: Tiago Russo
Katia Martins
Jose Augusto
Zvikwereti zveMifananidzo: The Craft Irish Whiskey Co.