Reshock Coffee Chigadzirwa Kurongedza naWeiche Wu

Dhizaini Reshock Coffee Chigadzirwa Kurongedza naWeiche Wu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2023

Reshock Coffee Chigadzirwa Kurongedza

na Weiche Wu

Mutengi: Reshock Coffee

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

18,464

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#150344

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Reshock Coffee Chigadzirwa Kurongedza

Reshock Kofi imhando yekuTaiwanese kubva kuChiayi County. Muvambi anosarudza bhinzi yakanaka yekofi inorimwa muAli Mountain, uye anozvizivisa kupasirese. Dhizaini yeReshock Kofi inofemerwa nekunaka kwekubuda kwezuva pagomo. Chiratidzo chinoratidza mamiriro ekunze kweiyi yakanaka vibes. Bhokisi rezvipo rinoratidza rwendo rwekutaura kwekubuda kwezuva, uye mapaketi emukati anoratidza hunhu netsika zvinhu kubva kune idzi nyika yakakura. Nekusunungura bhokisi, haugone kungoravira iyi yakanaka yekofi asi zvakare kuona ino inonakidza nguva yekubuda kwezuva kubva mugomo.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Reshock Coffee Chigadzirwa Kurongedza, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Reshock Coffee Chigadzirwa Kurongedza inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Reshock Coffee Chigadzirwa Kurongedza inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Kukura & Kupakiwa: 420 mm x 200 mm x 40 mm
Matagi: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Tekinoroji Yekugadzira: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Changamire yeDhizaini: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Tsvakurudzo: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Chikurudziro: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Nguva yePurojekiti: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Mafambiro eBasa: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Mapetenzi: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Nhengo dzeTimu: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Zvikwereti zveMifananidzo: Photographer: Weiche Wu