Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda naJason Chan - Offesc Design

Dhizaini Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda naJason Chan - Offesc Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2024

Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda

na Jason Chan - Offesc Design

Mutengi: Ings Yingshu Group

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Nezvekwa Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda

Rugwaro Rwebhuku: Ings ndicho chirongwa chekupakidza chakagadzirirwa mhando dzakasiyana-siyana dzezvigadzirwa zvekuchengetedza ganda. Chirongwa ichi chinoshandisa chimiro chebara sechifananidzo chekusvika kumatanda akadzika eganda. Nzira dzekuvaka (architectural techniques) dzinogadzira maratidziro anoburitsa zvakawanda (multidimensional) izvo zvinoratidza unyanzvi hweteknoroji yebhurendi. Rogo yepakutanga yakachinjwa kuti ive nyore, kuitira kuti zvinhu zvakakosha zvebhurendi zviramba zvakajeka pamusoro pemhando dzakawanda dzezvigadzirwa. Mabhokisi ekutakura anoshandisa zipi (zippered courier boxes) asina prasitiki anotsiva gundi rinonamira, mapepa e-honeycomb ane chitupa che-FSC anopa kudzivirira kubva mukusundwa (shock absorption), uye inki yesoya (soy ink) inotsigira kuora zvakanaka kwezvinhu (degradation).

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Ings Basic Function: Chirongwa Chekupakidza Michina Yekuchengetedza Ganda inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Kukura & Kupakiwa: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Matagi: Love Self, Nature, Real, Science, Technology
Tekinoroji Yekugadzira: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Changamire yeDhizaini: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Tsvakurudzo: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Chikurudziro: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Nguva yePurojekiti: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Mafambiro eBasa: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Zvikwereti zveMifananidzo: Photographer Ings, shanghai, 2022