Smoothies Chiratidzo cheChikafu naAndromachi Kakava

Dhizaini Smoothies Chiratidzo cheChikafu naAndromachi Kakava ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2024

Smoothies Chiratidzo cheChikafu

na Andromachi Kakava

Mutengi: ABC Design Communication

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Smoothies Chiratidzo cheChikafu

Munyika inogara ichifamba uye nguva ichishaya, Jean Paul Lab smoothies inopindura nekufamba nebhasikoro mumapakiti matanhatu azere nemufaro nezvinonaka zvakanaka. Vatasvi vebhasikoro vanova chiratidzo cherusununguko. Mumwaka wese vanofamba nenzira isijairawo noushingi, vachiwana nzira dzinozadza upenyu hwavo nemufaro, sezvinonaka zvakavanzwa mu smoothies. Inguva yekusununguka nekufamba uende munyika inoshamisa yezvinonaka zveJean Paul Lab uchitevera nzira dzemufaro.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Smoothies Chiratidzo cheChikafu, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Smoothies Chiratidzo cheChikafu inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Smoothies Chiratidzo cheChikafu inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Kukura & Kupakiwa: Label: Width 110mm x Height 160mm
Matagi: smoothies, jean paul lab, vintage, packaging
Tekinoroji Yekugadzira: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Changamire yeDhizaini: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Tsvakurudzo: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Chikurudziro: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Nguva yePurojekiti: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Mafambiro eBasa: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Nhengo dzeTimu: George Ziakas
Costas Lakis