Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya naXiao Ma Song Strategic Consulting

Dhizaini Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya naXiao Ma Song Strategic Consulting ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya

na Xiao Ma Song Strategic Consulting

Mutengi: Xiao Ma Song Strategic Consulting Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya

Zvinyorwa: Wow Long Rice Crust idhizaini yekurongedza yechinyakare cheChina chekudya chine mupfunha wemupunga. Dhizaini iyi inopindura pamusoro pekufanana kwezvigadzirwa uye mufananidzo unosakura webhurendi mukanzuru iyi yezvokudya. Kurongedzwa kunoratidza mumiriri wenhoroondo yeChina anonzi Zhuge Liang, uyo zita rake rekudanwa rakabatsira pakuumbwa kwezita rebhurendi, akadhirowa nenzira inosekesa yekamikisi. Kuratidzika kwakawedzerwa kwechiso uye izwi rinotaurwa rekuti Wow zvinoratidza rugwaro rwekutsenga kwechokudya ichi. Zita rebhurendi rainzi Wo Long rakagadziridzwa kuita Wow Long. Nyaya dzemifananidzo nemifananidzo yezvigadzirwa zvakasanganiswa kuti zvikwezve vatengi vechiduku.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Wow Long Rice Crust Chisimbiso Chekurongedza Zvekudya inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Kukura & Kupakiwa: 220mmX50mmX320mm
Matagi: Chinese,Wowlong,Rice,Crust
Tekinoroji Yekugadzira: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Changamire yeDhizaini: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Tsvakurudzo: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Chikurudziro: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Nguva yePurojekiti: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Mafambiro eBasa: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Nhengo dzeTimu: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Zvikwereti zveMifananidzo: Illustrator :Wang Dianhe