Imoment Mutevedzano weWaini Ine Doro Rakaderera naHu Wan and Li Jianpeng

Dhizaini Imoment Mutevedzano weWaini Ine Doro Rakaderera naHu Wan and Li Jianpeng ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheZvekudya, Zvekunwa neHunyanzvi hwekuBika.

BronziHunyanzvi hwekuBika· 2024

Imoment Mutevedzano weWaini Ine Doro Rakaderera

na Hu Wan and Li Jianpeng

Mutengi: Netease Yanxuan Trading Co. Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheHunyanzvi hwekuBika

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Nezvekwa Imoment Mutevedzano weWaini Ine Doro Rakaderera

Vatengi vechidiki vanowanzofarira kunwa zvinwiwa zvine doro rakaderera kuti vawane manzwiro akanaka anouyisa kuzorora, mufaro uye kugoverana nevamwe. Kubatsira ivo kusangana zvakanaka nenguva dzavo pavanovhura zvinwiwa zveimoment, chinhu chinokosha chekutengesa cheimoment ndeche kuzvipira kwayo mukupa nguva dzinoshamisa, dzakanaka, uye dzisingakanganwiki mumutevedzano wedoro rakaderera kuburikidza nedhizaini inopfuura zvigadzirwa zvakawanda zvakafanana zviri mumusika. Nekubatanidza kudhakwa kunooneka uye kwemuviri, chigadzirwa ichi chinopa ruzivo rwakadzama rwekunwa kushoma.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Imoment Mutevedzano weWaini Ine Doro Rakaderera, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Imoment Mutevedzano weWaini Ine Doro Rakaderera inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Imoment Mutevedzano weWaini Ine Doro Rakaderera inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Kukura & Kupakiwa: Available in multiple sizes and shapes
Matagi: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Tekinoroji Yekugadzira: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Changamire yeDhizaini: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Tsvakurudzo: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Chikurudziro: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Nguva yePurojekiti: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Mafambiro eBasa: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Nhengo dzeTimu: Hu Wan
Li Jianpeng
Zvikwereti zveMifananidzo: Creator Hu Wan
Illustrator Li Jianpeng