Dhizaini Jo Chu NAORAI JOCHU naEisuke Tachikawa ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Jo Chu NAORAI JOCHU

na Eisuke Tachikawa

Mutengi: Naorai Co., Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Dhizaini

Nezvekwa Jo Chu NAORAI JOCHU

Naorai yakagadzira chimiro chitsva chesake nekuchinatsa pasina kupisa, zvichibvumira kuravira kwesake kuramba kuchiri chakakwana. Kumiririra kudzika nerunyararo rwetsika dzechiJapan, "shide" (mapepa anobhururuka) anoshandiswa kubatsira kuratidza nzvimbo tsvene. Kuratidza runako rwesake, Nosigner yakateedzera chimiro chebharuni rizere nemvura chakagadzirwa nesimba rekubatana pamusoro pemvura uye yakaratidza nguva iyo madonhwe emvura yakacheneswa anodonha.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Jo Chu NAORAI JOCHU, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Jo Chu NAORAI JOCHU inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Jo Chu NAORAI JOCHU chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Kukura & Kupakiwa: 11cm x 11cm x 25.5cm/Outer dimensions of box
Changamire yeDhizaini: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Chikurudziro: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Nhengo dzeTimu: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto