HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa naHang Zhou YiJiJ ue Chen

Dhizaini HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa naHang Zhou YiJiJ ue Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa

na Hang Zhou YiJiJ ue Chen

Mutengi: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa

HLJ Nine and Eighteen Natures of China idungwe rekupakira zvigadzirwa zveutano zvakavakirwa pane zvinobviswa mumiti nemhuka zvinobva kudunhu reHeilongjiang. Kupakira uku kunoshandisa mavara ane zvaanomirira, runyoro rwechinyakare rwebhurashi uye maitiro emifananidzo akafanana kuti zviratidze chimwe nechimwe chezvinhu zvichishandiswa nenzira yakananga uye inonzwisisika nyore. Mabhokisi acho akagadzirwa nekadhibhodhi yakasimba uye akapedziswa nekunamirwa kwematte pamwe nekudhindwa kwakasimudzwa (embossing), izvo zvinosimbisa manzwiro emavara nemifananidzo. Kudhindwa kwefoiri kunowedzerwa pamitsara yakasarudzwa. Dungwe iri rinochengetedza chitarisiko chimwe chakagovaniswa uku richibvumira chigadzirwa chimwe nechimwe kuramba chichizivikanwa.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. HLJ Nine And Eighteen Natures of China Kupakira Kwezvigadzirwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Kukura & Kupakiwa: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Matagi: Packaging, Series, health products, nutrition, brand
Tekinoroji Yekugadzira: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Changamire yeDhizaini: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Tsvakurudzo: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Chikurudziro: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Nguva yePurojekiti: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Mafambiro eBasa: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Nhengo dzeTimu: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu