Heti Kuzivisa Chigadzirwa neKuputira naCansu Dagbagli Ferreira

Dhizaini Heti Kuzivisa Chigadzirwa neKuputira naCansu Dagbagli Ferreira ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Heti Kuzivisa Chigadzirwa neKuputira

na Cansu Dagbagli Ferreira

Mutengi: Cansu Dagbagli Ferreira

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Heti Kuzivisa Chigadzirwa neKuputira

Heti, yakatumidzwa zita kubva pashoko reDakota rinoreva Musha, inopa zvinwiwa zvinomutsisa pfungwa dzemusha nekunaka kwechisikigo kwakapinzwa, ichipembera miti yemuno yeNorth America. Chigadzirwa ichi chinoita basa mumagariro chinopa chikamu chemari yachiwana kutsigira marudzi emuno. Effortless Wisdom, pfungwa yekuzivisa chigadzirwa, ine mifananidzo yetsika dzemuno nemitumbi, ine kuputira kwakafemerwa nehunyanzvi hweDakota hwemifananidzo ine symmetry yejometri, ichiratidza kuenzana nekubatana. Dhizaini iyi inobatanidza ruvara rumwe chete nemavara akasarudzwa, ichisimbisa ukadzamu hwehunyanzvi hwevagari vemuno mumamiriro emazuvaano.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Heti Kuzivisa Chigadzirwa neKuputira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Heti Kuzivisa Chigadzirwa neKuputira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Heti Kuzivisa Chigadzirwa neKuputira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Kukura & Kupakiwa: 12 oz can label dimensions are 151 x 195 mm
Matagi: native, indigenous, social, infused, drink, illustration
Tekinoroji Yekugadzira: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Changamire yeDhizaini: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Tsvakurudzo: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Chikurudziro: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Nguva yePurojekiti: 8 months, 2023-2024, United States and France
Mafambiro eBasa: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery