Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa naMisteli Creative Agency

Dhizaini Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa naMisteli Creative Agency ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa

na Misteli Creative Agency

Mutengi: Misteli Creative Agency

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Nezvekwa Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa

Chinyorwa cheBhuku: Ave Natur ndiyo dhizaini yepakeji yerudzi rwezvigadzirwa zvemhando yemukaka inobva mu-oat. Rudzi urwu runosanganisira zvinwiwa zve-oat zvinoshandiswa mukubvakachira, kubika uye mukugadzira makofi ebarista, chinwiwa che-oat chine kavhu rechokoreti pamwe nesmoothies. Zvidhinha zvemavara makuru uye maitiro emhando yeScandinavia zvinoratidza kwakabva bhurangi iri kuFinland uye zvinobatsira vatengi kusiyanisa chigadzirwa nechimwe. Makato acho anogadzirwa zvikuru nepepa rakasimba (paperboard) rinobva mumasango akatenderwa uye anogona kudzokororwa kushandiswa (recyclable). Zvivharo zvinobva muzvirimwa, zvakagadzirwa neminda yemuchero (sugarcane), ndizvo zvinoshandiswa. Kudhindwa kunoitwa nenzira ye-flexographic printing. Huru hwemapakeji ndehwe rita rimwe chete uye ma-mililita mazana maviri nemakumi mashanu (250ml).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Ave Natur Basic Muitiro: Pakeji yeMakato eZvinwiwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Kukura & Kupakiwa: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Matagi: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Tekinoroji Yekugadzira: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Changamire yeDhizaini: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Tsvakurudzo: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Chikurudziro: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Nguva yePurojekiti: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Mafambiro eBasa: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Nhengo dzeTimu: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Zvikwereti zveMifananidzo: Misteli Creative Agency