Lays Dungeons And Dragons Kupakeja Kwekudya naPepsiCo Design and Innovation

Dhizaini Lays Dungeons And Dragons Kupakeja Kwekudya naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2024

Lays Dungeons And Dragons Kupakeja Kwekudya

na PepsiCo Design and Innovation

Mutengi: PepsiCo

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Lays Dungeons And Dragons Kupakeja Kwekudya

Lays Dungeons and Dragons idhizaini yekupakeja kwekudya yakagadzirirwa mhando dzemachipisi embatatisi. Kupakeja uku kwakaburitswa kubatana nefirimu ra2023 rinonzi Dungeons and Dragons, Honor Among Thieves, uye kwakaperekedzwa nekiti yevanhu vane mukurumbira panhau dzemagariro. Dhizaini iyi inotora mafungiro ayo kubva munyika yengano yefirimu iri. Chinhu chikuru chemushandirapamwe uyu ndiThe Potato, mutambi anoonekwa mufirimu uye ari zvakare mbatatisi chaiyo. Dingindira iri rinobatanidza nyaya iyi nembatatisi dzinorimwa mumapurazi anodarika zana ari kuUnited States neCanada anopa machipisi aya.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Lays Dungeons And Dragons Kupakeja Kwekudya, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Lays Dungeons And Dragons Kupakeja Kwekudya inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lays Dungeons And Dragons Kupakeja Kwekudya chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
Chikurudziro: The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

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