Fruit Bar Kupakisa kweSnack naOlha Takhtarova

Dhizaini Fruit Bar Kupakisa kweSnack naOlha Takhtarova ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2024

Fruit Bar Kupakisa kweSnack

na Olha Takhtarova

Mutengi: SOTB and D

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

15,963

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#160663

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Fruit Bar Kupakisa kweSnack

Fruit Bar mudhizaini wekupakisa unoshandiswa mumhando dzakasiyana-siyana dzemasnack anobva pazvakasikwa. Masnack aya anogadzirwa nemitofu, michero uye mbeu, pasina zvinowedzerwa zvakagadzirwa. Mhando imwe neimwe, kusanganisira apricot, mafiga, purazi, madheti uye multifruit, inoratidzwa mupakeji ine muyero wemamirimita 140 kuenda ku130. Mavara anochinja-chinja anopenya ane purple, orenji, girini, bhuruu uye tsvuku anoparadzanisa mhando idzi pamashelufu. Mifananidzo yakasikwa inomiririra muchero mumwe nemumwe uye inoratidza simba nemufaro. Rogo yakasiyana yakagadzirirwa chigadzirwa chimwe nechimwe kuti zvibatsire kukurumidza kuzivikanwa uye kupa mudhumeni wacho chimiro chinofadza uye chinofambidzana navanhu.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Fruit Bar Kupakisa kweSnack, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Fruit Bar Kupakisa kweSnack inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Fruit Bar Kupakisa kweSnack inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Kukura & Kupakiwa: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Matagi: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tekinoroji Yekugadzira: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Changamire yeDhizaini: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Tsvakurudzo: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Chikurudziro: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Nguva yePurojekiti: Poland. The project began in January 2023 and ended in June 2023
Mafambiro eBasa: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.