Extra Melty Upgrade Pakheji yeMinti naShinyBay Design

Dhizaini Extra Melty Upgrade Pakheji yeMinti naShinyBay Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Extra Melty Upgrade Pakheji yeMinti

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Nezvekwa Extra Melty Upgrade Pakheji yeMinti

Chikwata chedhizaini chakashanda nepfungwa yechando chinonyunguduka, chinomiririra mabasa echigadzirwa ekubvisa kushushikana. Zvakakumbirwa kuti zvikamu zvebrand zvinozivikanwa seEXTRA logo uye swoosh zvisarambwe, nekudaro chikwata chedhizaini chakashandura swoosh kuita ski run kuti ivake chiitiko apo munhu wekartuni angafara, achidzokorora dingindira. Zvinooneka kuti muchero wakaita zvinopfuura chingori chiratidzo chekuravira, asi wakava snowboard inooneka, iyo yakapedzisa kutaurirwa kwenyaya. Chinangwa ndechekuti nguva yekuravira maminiti inounze ruzivo rwakafanana nekutsvedzerera mumuromo pamwe nepfungwa dzevatengesi.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Extra Melty Upgrade Pakheji yeMinti, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Extra Melty Upgrade Pakheji yeMinti inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Extra Melty Upgrade Pakheji yeMinti inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

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Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Matagi: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Changamire yeDhizaini: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Chikurudziro: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Nguva yePurojekiti: 6 months in Shanghai,China
Zvikwereti zveMifananidzo: ShinyBay Design

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