Dhizaini Guotai Longjiu Zuncang Kupfekwa kweBaijiu naYing Song Brand Design Shenzhen Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2024

Guotai Longjiu Zuncang Kupfekwa kweBaijiu

na Ying Song Brand Design Shenzhen Co., Ltd

Mutengi: Guizhou Guotai Liquor Group Co., Ltd.

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Guotai Longjiu Zuncang Kupfekwa kweBaijiu

Guotai Longjiu Zuncang ndiro dhizaini yokupfekwa kwebaijiu yeChina inokosha zvikuru, inogadzirwa munzvimbo yeRwizi rweChishui. Muenzaniso wegoridhe uri pakati unoyeuchidza rwizi rweChishui parinoyambuka Chikwenya cheYunnan-Guizhou uye dhiragoni ichifamba mumakore. Bhodhoro rechuma rakaumbwa sechisimbiso chejaha choushe uye rinovharwa nekapu yesimbi kubva kumusoro. Brocade, mucheka wechinyakare weChina wakarukwa, ndiwo unoumba rondedzero uye unoyeuchidza mucheka wenguo dzedhiragoni dzoushe. Mitsara yedhiragoni yakadhirowa nemaoko yakashandurwa kuita dhata yemadhonzi kuti ishandiswe pamuchina wekuruka. Bhodhoro rinoyera 90 ne90 ne215 mamirimita.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Guotai Longjiu Zuncang Kupfekwa kweBaijiu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Guotai Longjiu Zuncang Kupfekwa kweBaijiu inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Guotai Longjiu Zuncang Kupfekwa kweBaijiu inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Kukura & Kupakiwa: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Matagi: Chinese Baijiu packaging, packaging design
Tekinoroji Yekugadzira: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Changamire yeDhizaini: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Tsvakurudzo: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Chikurudziro: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Nguva yePurojekiti: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Mafambiro eBasa: Bottle with metal cap from top
Nhengo dzeTimu: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Zvikwereti zveMifananidzo: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,