Xijiu Matured Liquor Kupakejwa kweDoro naChengdu Times Fashion Art Design Co., Ltd

Dhizaini Xijiu Matured Liquor Kupakejwa kweDoro naChengdu Times Fashion Art Design Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

PulatinamuPakejingi· 2025

Xijiu Matured Liquor Kupakejwa kweDoro

na Chengdu Times Fashion Art Design Co., Ltd

Mutengi: Guizhou Xijiu Co..ltd

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata chePakejingi

1,199,187

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Dhizaini

Nezvekwa Xijiu Matured Liquor Kupakejwa kweDoro

Xijiu Matured Liquor idhizaini yekupakeja yerudzi rwedoro reChina. Bhodhoro rinochengetedza chimiro chengoma chakajairika chebrand uye rinoreva kuchimiro chedenderedzwa chechinhu chinochengetwa muPalace Museum, chimiro chinobatanidzwa nekukwana uye kunzwanana mutsika dzechinyakare dzeChina. Zvirevo zvezera zvemakore 15 ne30 zvakanyorwa neleza semaribhoni anoyerera. Chivharo chinoshandisa chimiro chemativi mana chemhanza yakanaka uye chinovhurika nekuvhara zvakatsetseka. Mukati, mufananidzo wepakutanga wemhando yekuveza matanda unoratidza nzvimbo yakapoteredza Rwizi rweChishui nezvinoshandiswa kubika doro. Bhokisi rekunze riri nyore kutakura nekuchengeta.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Xijiu Matured Liquor Kupakejwa kweDoro, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Xijiu Matured Liquor Kupakejwa kweDoro inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Xijiu Matured Liquor Kupakejwa kweDoro ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Kukura & Kupakiwa: 150mm*50mm*180mm
Matagi: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Tekinoroji Yekugadzira: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Changamire yeDhizaini: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Tsvakurudzo: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Chikurudziro: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Nguva yePurojekiti: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Mafambiro eBasa: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Nhengo dzeTimu: Xiaohu Feng
Xian Huo
Lei Wang