Eternal Moon Basic Basa: Kapaketi yeMooncake naSha Feng and Jiayi Lu

Dhizaini Eternal Moon Basic Basa: Kapaketi yeMooncake naSha Feng and Jiayi Lu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2025 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2025

Eternal Moon Basic Basa: Kapaketi yeMooncake

na Sha Feng and Jiayi Lu

Mutengi: Eternal Moon

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#171257

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Eternal Moon Basic Basa: Kapaketi yeMooncake

Rondedzero yeBhuku: Eternal Moon ibhokisi rechipo rakagadzirirwa ma-mooncake. Kapaketi inoratidza dingindira reMid-Autumn nemaonero akakura, ichisiya ngano dzechinyakare uye ichitarisa pamusoro pekusingaperi kwemwedzi uye magumo anogovaniswa evanhu. Basa rehunyanzvi rinoratidza mwedzi mumamiriro masere: moto, maruva, matombo, makore, gungwa, mhepo, makomo nesango. Kudhinda kwemavara akasarudzika uye kupisa-stamping zvinoshandiswa. Bhokisi rekunze rinoyera 335 ne75 ne195 millimeter, uye rinochengeta mabhokisi mapfupi emooncake anoyera 70 ne70 ne35 millimeter.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Eternal Moon Basic Basa: Kapaketi yeMooncake, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Eternal Moon Basic Basa: Kapaketi yeMooncake inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Eternal Moon Basic Basa: Kapaketi yeMooncake inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Kukura & Kupakiwa: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Matagi: Branding, Packaging, Eternal Moon
Tekinoroji Yekugadzira: The printing technologies we use are spot color printing and hot stamping process.
Changamire yeDhizaini: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Chikurudziro: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Nguva yePurojekiti: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Mafambiro eBasa: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Mapetenzi: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Nhengo dzeTimu: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Zvikwereti zveMifananidzo: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.