Congtai Huofenzi Kupakeja kweBaijiu naWen Liu

Dhizaini Congtai Huofenzi Kupakeja kweBaijiu naWen Liu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2026

Congtai Huofenzi Kupakeja kweBaijiu

na Wen Liu

Mutengi: Shenzhen Oracle Creative Design Co.,Ltd.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Congtai Huofenzi Kupakeja kweBaijiu

Congtai Huofenzi idhizaini yekupakeja yedoro reChinese baijiu rakanangana nevatengi vechidiki. Pfungwa yekuona yakavakirwa pakufamba kwemvura uye chimiro chinoshanda chemamorekuru edoro, zvichiratidzwa kuburikidza nechiratidzo chepakati chinonzi Ziso reSimba (Eye of Vitality). Bhodhoro rine mucherechedzo unofamba wakadhindwa uchibuda kunze uye chiratidzo chebhurendi chakaiswa papuranga reresini. Kudzika kwakaumbwa pakati pebhodhoro kunobatsira kubata zvakanaka. Bhokisi rekunze rakaputirwa nepepa rine mucherechedzo wehuni, uko mapepa akakosha akaturikidzana anoumba mucherechedzo unoyerera unoyeuchidza makomo nenzizi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Congtai Huofenzi Kupakeja kweBaijiu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Congtai Huofenzi Kupakeja kweBaijiu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Congtai Huofenzi Kupakeja kweBaijiu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Kukura & Kupakiwa: 215mm*125mm*H280mm
Matagi: Natural, Vibrant
Tekinoroji Yekugadzira: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Changamire yeDhizaini: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Tsvakurudzo: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Chikurudziro: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Nguva yePurojekiti: March 2024, Shenzhen, China
Mafambiro eBasa: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Nhengo dzeTimu: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li