Yebuna Kupakeja kweKofi naAntonia Skaraki

Dhizaini Yebuna Kupakeja kweKofi naAntonia Skaraki ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SimbiPakejingi· 2026

Yebuna Kupakeja kweKofi

na Antonia Skaraki

Mutengi: Taresso Artisanal Coffee Roasters

Mukundi weMubairo weSimbi we A' Design Award muChikwata chePakejingi

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Mavara

Dhizaini

Nezvekwa Yebuna Kupakeja kweKofi

Yebuna idhizaini yekupakeja yemhando dzakasiyana dzekofi yakagochwa. Chiratidzo chayo chinotorwa kubva kuEthiopia, kwakatangira kofi, uye kubva pashoko rechiAmharic rekuti Yebuna. Logo yakakomberedzwa nezviratidzo zvemakombama (parentheses) inoreva rwendo rwekofi kubva kwainobva kusvika mukapu. Manyorerwo emavara akatsiga akamira akatwasuka anovandudza kuonekwa kwayo pasherefu, uye mavara anopenya akafemerwa nenzizi, makomo nekunyura kwezuva kweAfrica anosiyanisa mhando imwe neimwe. Kofi yacho inochengetwa mumabhegi akasimba anovharika zvakare anochengetedza utsva hwayo. Kudhinda kwepamusoro-soro kunoburitsa magradient akananga uye mavara akapfuma.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Yebuna Kupakeja kweKofi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Yebuna Kupakeja kweKofi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Yebuna Kupakeja kweKofi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Kukura & Kupakiwa: Width 140mm x Depth 90mm x Height 350mm
Matagi: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Tekinoroji Yekugadzira: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Changamire yeDhizaini: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Tsvakurudzo: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Chikurudziro: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Nguva yePurojekiti: The project started in December 2023 in Athens and finished in April 2024 in Athens
Mafambiro eBasa: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Nhengo dzeTimu: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Zvikwereti zveMifananidzo: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas