Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa naKazuo Fukushima and Aya Tanaka

Dhizaini Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa naKazuo Fukushima and Aya Tanaka ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

SirivhaPakejingi· 2026

Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa

na Kazuo Fukushima and Aya Tanaka

Mutengi: Meiji China Investment Co.,Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata chePakejingi

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Nezvekwa Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa

Book Text: Iyi dhizaini yekupakira zvinwiwa inotsanangurudza patsva tii nhema ine latte yepasichigare kuburikidza nekuratidza kwemifananidzo kwemazuva ano. Mifananidzo yetsika yekushongedza inoshandurwa kuita patani inopoteredza isingaperi inowedzera kuonekwa kubva kumativi ose ichigadzira kuyerera kweruzha rwekuona. Repu yepakati yakarongeka inogadzira kujeka uye chimiro, ichienzanisa upfumi hwekushongedza nekuverengeka. Dhizaini iyi inounza kuvapo kwakanaka asi kunoswededzwa, kuchivimbisa kuzivikanwa kwakasimba pasherufu uye kuenzana kwekuona mumamiriro akasiyana ekutengesa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Heritage Wrap Beverage Packaging Primary Function: Pekupakira Zvinwiwa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Kukura & Kupakiwa: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Matagi: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Tekinoroji Yekugadzira: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Changamire yeDhizaini: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Tsvakurudzo: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Chikurudziro: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Nguva yePurojekiti: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Mafambiro eBasa: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Nhengo dzeTimu: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Zvikwereti zveMifananidzo: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD