Sushico Primary Function: Dhizaini reKupakika naAlara Selin Murkozoglu

Dhizaini Sushico Primary Function: Dhizaini reKupakika naAlara Selin Murkozoglu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2026

Sushico Primary Function: Dhizaini reKupakika

na Alara Selin Murkozoglu

Mutengi: Sushico

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

6,867

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#180080

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Sushico Primary Function: Dhizaini reKupakika

Book Text: Sezvo iri chitoro chekutanga uye chakapararira zvakanyanya cheresitorendi yeFar East muTurkey, dhizaini yekupakika yeSushico inodzokorora chimiro chebrand kuburikidza nemaonero matsva, ichiumba mutauro wezvinoonekwa wakafemerwa nehuzivi nezviratidzo zveFar East. Runako rweAsia rwunovandudzwa kuburikidza nemifananidzo yakavakwa pamusoro pekanji, imwe neimwe ichitaura nyaya yayo. Ruvara rwemazuva ano, runotungamirirwa netsvuku yeJapan, uye mafonti akasarudzwa zvakanyatso, akateedzana nemweya webrand, anopedzisa chimiro chiduku asi chine simba.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Sushico Primary Function: Dhizaini reKupakika, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Sushico Primary Function: Dhizaini reKupakika inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Sushico Primary Function: Dhizaini reKupakika inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Kukura & Kupakiwa: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Matagi: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Tekinoroji Yekugadzira: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Changamire yeDhizaini: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Tsvakurudzo: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Chikurudziro: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Nguva yePurojekiti: 2025 Turkey, İstanbul
Mapetenzi: Copyrights belong to Sushico 2025
Zvikwereti zveMifananidzo: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.