Sprouties Primary Function: Chiratidzo cheBrand naStudio Matte

Dhizaini Sprouties Primary Function: Chiratidzo cheBrand naStudio Matte ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2026

Sprouties Primary Function: Chiratidzo cheBrand

na Studio Matte

Mutengi: Studio Matte

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Nezvekwa Sprouties Primary Function: Chiratidzo cheBrand

Book Text: Sprouties ibhrandi yehuswa hwekatsi kubva kupurazi, iine muenzaniso wekutumira wakanangana neukoshi hwezvekudya nekuonekwa pachena kwematanho ekutengesa. Ndiyo bhrandi yekutanga kupa huswa hwekatsi hutsva, hunonaka muUae. Kubva pane zvinowanzo taurwa munzvimbo yezvipfuwo, chiratidzo chinooneka chinoshandisa pfungwa yeNatural Luxury, chichisanganisa girini rakadzama neruvara rwekirimu rwakanaka rwuine logotype yakagadzirwa zvakasarudzika. Chiratidzo chekatsi chakavanzwa mubvara re i. Chinhu chikuru chepurojekiti ndiwo mubatanidzwa une zvinangwa zviviri: sleeve rakagadzirwa rine maburi anoshanduka kuita chinhu chekushongedza chisina zvakawandisa chemukati memaimba emazuva ano kana rabvunurwa.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Sprouties Primary Function: Chiratidzo cheBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Sprouties Primary Function: Chiratidzo cheBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Sprouties Primary Function: Chiratidzo cheBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Kukura & Kupakiwa: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Matagi: pet, cat, wellness, premium, natural, feline, grass
Tekinoroji Yekugadzira: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Changamire yeDhizaini: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Tsvakurudzo: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Chikurudziro: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Nguva yePurojekiti: 6 months, France and UAE
Mafambiro eBasa: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Nhengo dzeTimu: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk