Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri naAkbank Service Design Team

Dhizaini Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri naAkbank Service Design Team ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheMeta, Hurongwa neSevhisi.

SirivhaSevhisi· 2026

Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri

na Akbank Service Design Team

Mutengi: Akbank T.a.Ş

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheSevhisi

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Nezvekwa Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri

Zvinyorwa zveBhuku: Kushandurwa kwevatengi kuita dijitari uye zvigadzirwa zvakasiyana-siyana zvakasanganiswa papuratifomu imwe chete neAkbank Service Design Team vachishandisa nzira yepamwe chete yedijitari nemuviri kuti pave nekuwana kunze kwemapazi. Kusiyana nevakwikwidzi, mabhandhi ezvigadzirwa zvakawanda akagadzirirwa munhu oga anopihwa mumufambiro mumwe chete, uyo unobvumira kuvhurwa kwedijitari kwezvigadzirwa zvinosvika 7. Bepa uye kuvapo kwemuviri zvinobviswa kuburikidza nekutenderwa kwekondirakiti yedijitari, iyo inounzwa senzira yavo yekutanga yekugadzira kushandiswa kwenharembozha. Chimiro chekutengesa chakavakirwa pamubhadharo chinoshandiswa kuti pawedzerwe kudzika kwehukama nevatengi uye kushanda kwekutengesa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Nextgen Sme Basa Rekutanga: Ruzivo Rwekugamuchira Vatengi Rwepamwe Chete rweDijitari neMuviri chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Kukura & Kupakiwa: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Matagi: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Tekinoroji Yekugadzira: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Changamire yeDhizaini: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Tsvakurudzo: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Chikurudziro: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Nguva yePurojekiti: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Mapetenzi: Copyrights belong to Akbank T.A.Ş, 2026.
Nhengo dzeTimu: Service Design and Process Development Team, Staff Channel Design Team
Zvikwereti zveMifananidzo: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.